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SEO Content Writer

Experience:

  • 5+ years

Job Location:

  • Kolkata

Job Description:

We are seeking a skilled SEO Content Writer to join our team. The ideal candidate will be responsible for creating engaging, search-optimized content across various formats to drive organic traffic and support our digital marketing initiatives. This role focuses on producing high-quality blog posts, articles, and guest posts, while also contributing to a variety of other content areas such as social media, email campaigns, infographics, video scripts, PowerPoint presentations, and company pitch documents.

Key Responsibilities:

SEO-Focused Content Creation:

  • Write, edit, and optimize blog posts, articles, and guest posts that align with SEO best practices.
  • Conduct keyword research to inform content strategy and ensure high search engine visibility.

Additional Content Development:

  • Develop engaging social media content that resonates with our audience.
  • Create compelling email campaign copy that drives engagement and conversion.
  • Collaborate with design teams to produce informative infographics.
  • Write scripts for videos that effectively communicate our message.
  • Develop PowerPoint presentations and company pitch documents to support business development and client meetings.

Collaboration & Strategy:

  • Work closely with the marketing team to align content strategies with overall business goals.
  • Monitor content performance through analytics and adjust strategies as needed.
  • Stay updated with industry trends and best practices to continually improve content quality and effectiveness.

Qualifications:

  • Bachelor’s degree in English, Journalism, Marketing, Communications, or a related field.
  • 2-4 years of proven experience as an SEO content writer or similar role.
  • Excellent writing, editing, and proofreading skills with a keen eye for detail.
  • Strong understanding of SEO principles and content optimization strategies.
  • Experience with keyword research tools (e.g., SEMrush, Ahrefs, or similar).
  • Ability to work independently as well as collaboratively in a fast-paced environment.
  • Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.

Preferred Skills:

  • Experience in creating content for various digital channels including social media and email marketing.
  • Basic knowledge of content management systems (CMS) and digital marketing tools.
  • Familiarity with graphic design and video scripting processes is a plus.

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